Taken from this week’s Future Pop mailer. Click here to subscribe.

I hate criticising something for being too twee, because I love twee-pop when it's done well, but Hudson Taylor are an example of the most irritating tweeness. Although their single Cinematic Lifestyle is surprisingly listenable, their YouTube acoustic videos feature excruciatingly affected vocals. Originally known as Harry and Alfie (even their names couldn't be more twee!) they were "Internet famous" for a few years before signing to Polydor as Hudson Taylor in 2012. Cinematic Lifestyle is quite catchy and they are cute, but I'm not convinced they'll fare better than recently dropped Lilygreen & Maguire