Taken from this week’s Future Pop mailer. Click here to subscribe.
Although the big contenders, Azealia, Angel and Iggy, are yet to really break through, the onslaught of female rappers continues. Brooke Candy, a U.S. rapper who performed in London last week, has attracted a lot of attention for her explicit lyrics and videos, and her “Tumblr aesthetic” is certainly on trend. Like many of the new female rappers, Brooke has skipped past the hip-hop scene to appeal to the indie blogger community by collaborating with Grimes and Charli XCX. The problem with this fanbase is that they aren’t loyal, and when they move on to the next trend Brooke may be left behind, so she’ll need to make a big impression in order to stick around.