Taken from this week’s Future Pop mailer. Click here to subscribe.
Tori Kelly is the latest Canadian teenage YouTube star to join Scooter Braun's roster, with over 35 million views on her channel of mostly covers. She's a talented young girl with a sweet voice, but her latest single Fill A Heart is entirely unremarkable. I'm hoping Scooter is greedy enough not to waste his time or money on an album full of self-penned dirges, and will instead get her in the studio with the world's best writers and producers. With the pop star basics (voice, looks, likeability) and a big fanbase already in place, she could soon be in the top 10 with a bit of help from some Swedes.