Taken from this week’s Future Pop mailer. Click here to subscribe.

I've had an issue with Sky Ferreira since she ungratefully rubbished the best song she ever recorded (Obsession, written by Ryan Tedder) but after reading this 2012 interview I gave her another chance. Watching footage of her recent SXSW show, I understood her appeal, as she's fascinating to watch. However, the new music is disappointingly style over substance. Everything Is Embarrassing has been a tastemaker hit but the British public will never warm to this girl as long as she comes across like a long-lost Geldof sister. As the comments section of last week's Guardian interview shows, no-one outside of East London is fooled by this calculated cool.