Taken from this week’s Future Pop mailer. Click here to subscribe.

Tich is proof that hard work and persistence can pay off if you have the talent to back it up. When I first wrote about her she had a different artist name and a different label, but when that fell apart her career really began. She used her natural talent and charm to build a big online following, took every opportunity to play live, and the hard work earned her a brand new record deal. She's finally releasing her debut single Dumb in May and it's a very catchy tune, which could make her the British answer to Carly, Demi or Bridgit. Her online and live presence are strong so I predict a top 40, but how high exactly depends on whether radio kicks in to support this surely very radio-friendly track over the next few weeks.