Taken from this week’s Future Pop mailer. Click here to subscribe.
One of the most talked about artists online over the past week was American female singer Banks, who released the music video for her new single Waiting Game. The track, produced by fellow indie blog favourite SOHN, is beautifully atmospheric and builds from its delicate beginning to an intensely emotional crunch. Like most indie artists these days, she's going for the "mysterious at first" marketing technique, which I feel is often an excuse for a lack of star potential. Waiting Game is a very promising start, but to forge a successful career she will need to prove there is something special behind the smoke and mirrors.