Taken from this week’s Future Pop mailer. Click here to subscribe.
Since Soundcloud added the repost function, it's become a lot easier for new music to go viral on the site, a great platform for artists making Soundcloud-friendly music. Rosie Lowe, from Devon, is certainly one of those artists, and has racked up 100,000 plays on her song Right Thing. It fits with the trend for intricate electro-R&B, but it's not so sparse to be pretentious or boring, a trap that many similar acts fall into. She could be a late contender for the Actual Sound of 2014, and certainly a serious competitor for Banks, although she's more often described as a female answer to The Weeknd.