Taken from this week’s Future Pop mailer. Click here to subscribe.
It’s hard to find inspiration to write about an anonymous dance producer, but now Route 94 (Rowan Jones) is on course for a no.1, I suppose I probably should. Although he’s been present on the dance music scene for a few years, and was previously known for dubstep under the name of Dream (he was signed to Skrillex’s label OWSLA… and he once remixed Oh My!), it took a bit of luck to get 20-year-old Route 94 to the top. His new single My Love happens to feature the same vocalist as the biggest hit of 2014 so far: Jess Glynne, who is best known for appearing on Rather Be by Clean Bandit. The song’s infectious hook won a small following, but only when Rather Be topped the chart did it break through to the mainstream.