The story of how young singer Honor was discovered sounds more like a fairytale than real life. The unbelievable and inspiring tale involves a lost USB stick, an influential YouTube star, and an Italian music company. What started out as very bad luck resulted in Honor’s dreams coming true.
Aspiring musician Honor was travelling by train when she lost a USB stick containing the demos she’d been working tirelessly on for over a year. She thought they were lost forever, but in fact, the loss was someone else’s gain. The USB was found by Luke Cutforth, a YouTube star known as LukeIsNotSexy. He listened to the songs and was so impressed that he decided he needed to track down the performer. It was time to make use of his fanbase of 500,000 subscribers.
Inspired by the “Six Degrees of Separation” theory, Luke uploaded a video to his channel asking viewers to help him track down the mystery singer. The theory suggests that everyone is connected by a chain of six people or less, and with Luke himself being connected to so many people, surely it would be possible to find this talented unknown girl? Word spread of the search via social media, and #NameTheGirl soon trended on Twitter.
Luke’s social experiment paid off for everyone involved, as not only did he find out the identity of his new favourite artist, but Honor herself picked up a legion of new fans. Among those who were impressed by her talent were Italian music company Spaceship Management, who have previously worked with acts such as Benny Benassi and Alex Gaudino. They are now working with Honor on the launch of her first track, Never Off, a dreamy electro-pop tune which is available now as a free download.