Taken from this week’s Future Pop mailer. Click here to subscribe.
It looks like we’re in for another summer of generic Spotify-pop, so we might as well try to enjoy it. As usual, we can look to the Swedes for help with this. The new single by producer Victor Rådström, aka Neiked, is a delightfully sweet pop tune. Call Me is the follow-up to his 2016 hit, Sexual. It was co-written by Camille Purcell, one of Little Mix’s main writers, along with Alex Papaconstantinou and Viktor Svensson (co-writers of poptastic Euro-hit Cool Me Down by Margaret), among others. Oh and yes, that lyric really does say “Cos you hit bottoms, hit them like no other.”