Taken from this week’s Future Pop mailer. Click here to subscribe.
22-year-old singer-songwriter Tom Grennan represents a new breed of young men that crosses between the usually opposing categories of hipster and lad, the same strange intermingling that created the man-bun. Androgyny through a Topman filter. Tom’s look makes him hard to place as an artist, as he’s neither edgy or accessible, and his music is in the same no man’s land. He has a husky, soulful voice very similar to Hozier, but sometimes undermines his talent and authenticity with affected pronunciation, such as on his early single, Something In The Water. So far, Tom is best known for featuring on Chase & Status’s 2016 single All Goes Wrong, which helped him get a spot on the BBC Sound of 2017 list. Since then he’s released a few more singles and appeared on new track Memory Lane by grime MC Bugzy Malone, which I think has hit potential. As a solo artist, earlier this month Tom released Found What I’ve Been Looking For, which has the most commercial appeal of any of his tracks so far, as it’s more energetic and melodic. It could go down well with the Radio 2 audience, if he’s open to taking that route.