Taken from this week’s Future Pop mailer. Click here to subscribe.
Bhad Bhabie is the rap pseudonym of viral star Danielle Bregoli. The ‘troubled teen’ became famous from an appearance on Dr. Phil last year, during which she threatened to beat up her mum, called the audience “hos” and coined her catchphrase “cash me outside.” She quickly became a straight-talking social media star with a big YouTube following, and a few months later she released a music video that basically memed herself. A trap remix of her TV appearance became a Billboard Hot 100 hit for DJ Suede the Remix God. Last month she released her official debut single, now rebranded as Bhad Bhabie. The track, These Heaux, not only got her a Hot 100 hit of her own, but also a record deal with Atlantic. You might assume this would be a basic singles deal, but no – according to TMZ it’s a multi-million, multi-album deal. It might seem a bit much, but Danielle has a social media following any new artist would dream of and her drama-filled life makes a great PR angle. Maybe someone just wasted a lot of money, or maybe they made a smart move… time will tell!