Category Archives: Future Pop

Taken from this week’s Future Pop mailer. Click here to subscribe.

My weekly playlist features five tracks I predict will be future hit singles in the UK.

Tracklisting:

  • Lauv – I Like Me Better
  • Loote – High Without Your Love
  • Axwell /\ Ingrosso – More Than You Know
  • Olly Murs & Louisa Johnson – Unpredictable
  • Coldplay – All I Can Think About Is You

For more Future Hits, subscribe to my  Spotify playlist, updated weekly (when I remember) with the next big thing.


Taken from this week’s Future Pop mailer. Click here to subscribe.

The streaming era has blurred the lines between genres, and allowed artists to reach potential fans who would have never usually heard their music, but I hadn’t seen this work in the favour of a Christian music act until I spotted Lecrae high in the viral chart last week. He’s a rapper from Houston with a large Christian following, who has been active since 2004, but he’s poised to cross over with his new album, his first released through Columbia. This is notable simply due to the rarity of a Christian artist signing to a major. The label has lined up some big collaborations to introduce him to a wider audience, including Tori Kelly on new single I’ll Find You, which is currently trending on Spotify, and Ty Dolla $ign on previous release Blessings. He also released another album track last week, the amusingly named Hammer Time, produced by Metro Boomin (Kanye, Drake etc.). I’ll Find You is already a hit on the Billboard R&B/Hip Hop chart, debuting at no.11 last week.


Taken from this week’s Future Pop mailer. Click here to subscribe.

BC Unidos have just released their debut single, but anyone who follows the Swedish music scene will be familiar with them already. The duo is made up of Patrik Berger, producer of Icona Pop’s I Love It and Robyn’s Dancing On My Own, and indie-pop singer Markus Krunegård, known for Swedish-language hits such as Jag är en vampyr. It’s not Markus on vocal duties for the first track, Bicycle, however. That honour goes to Zimbabwean/Californian Shungudzo, yet the song still has a distinctively Swedish sound. It reminds me of one of my favourite underrated Scandi acts, Teddybears – a group that also features successful producers Klas and Joakim Åhlund. BC Unidos was previously known as B.C., and made their first featured appearance on Santigold album track Can’t Get Enough of Myself back in 2015. Bicycle has a fuller, funkier sound, a catchy and memorable hook, and a cool-pop vibe that would fit in many a Spotify playlist.


Taken from this week’s Future Pop mailer. Click here to subscribe.

My weekly playlist features five tracks I predict will be future hit singles in the UK.

Tracklisting:

  • Jax Jones ft. Demi Lovato & Stefflon Don – Introduction
  • DJ Khaled ft. Rihanna & Bryson Tiller – Wild Thoughts
  • Ofenbach – Be Mine
  • Calvin Harris ft. Pharrell Williams, Katy Perry & Big Sean – Feels
  • John Gibbons – P.Y.T. (Pretty Young Thing)

For more Future Hits, subscribe to my  Spotify playlist, updated weekly (when I remember) with the next big thing.


Taken from this week’s Future Pop mailer. Click here to subscribe.

Since the major labels discovered that a large YouTube following didn’t guarantee pop stardom and chart success, they’ve been much more cautious about signing YouTuber-musicians. However, it can still be a smart move when the artist actually has what it takes, regardless of their online popularity, such as in the case of Troye Sivan and Alessia Cara. I’m not sure yet which side of that line Alex Aiono sits on, but I do think he has pop star potential if he can avoid falling into the cheese trap. Alex moved from Phoenix to LA to pursue his music career at age 14, and was discovered while busking. He released a few singles, including Young & Foolish (written by John Legend), and some cringey music videos, and acted in Awesomeness TV series Royal Crush. He was just another cute YouTube singer making sub-par pop until he had his 2016 breakthrough moment, his self-produced mash-up of Drake’s One Dance and Nicky Jam’s Hasta el Amanecer, which now has almost 60 million views. The viral video put him among the top ranks of YouTube stars, and earned him a deal with Interscope. His latest single for the label is a strong pop tune called Question, and while I’m not sure it has the edge or originality to be a hit, it finally connects the dots and shows the charismatic, fun pop star he could be.


Taken from this week’s Future Pop mailer. Click here to subscribe.

Last week I introduced Pretty Much, a group bringing the boyband concept into the modern pop era. Now for something different, but still fun. Why Don’t We is a new boyband made up of minor social media stars and one American Idol contestant (2015’s Daniel Seavey), aged between 16 and 19. Their press shots suggested their music would be totally cheesy and dated, but actually they have some fairly enjoyable pop songs that don’t evoke any second hand embarrassment. The band themselves are pretty weedy and awkward, but The Vamps made that work, so perhaps Why Don’t We could appeal to the same, younger end of the pop fanbase, even if no-one over 18 ever manages to tell them apart. They don’t have a record deal, but they do have the backing of digital marketing agency Crowd Surf, who specialise in teen influencers. Their launch plan appears to be reliant on a partnership with Vine alumnus Logan Paul (brother of Jake Paul, also featured here last week), who clearly has a stake in the group as he features them regularly on his YouTube channel, and has directed their music videos. Those videos have millions of views, with the most popular being Something Different and Nobody Gotta Know.


Taken from this week’s Future Pop mailer. Click here to subscribe.

My weekly playlist features five tracks I predict will be future hit singles in the UK.

Tracklisting:

  • David Guetta ft. Justin Bieber – 2U
  • MoStack ft. Mist – Screw & Brew
  • Hailee Steinfeld – Most Girls
  • Little Mix ft. Stormzy – Power
  • Sigala ft. Ella Eyre – Came Here For Love

For more Future Hits, subscribe to my  Spotify playlist, updated weekly (when I remember) with the next big thing.


Taken from this week’s Future Pop mailer. Click here to subscribe.

Jake Paul might be one of the most hated internet celebrities, but his debut music video has achieved viral success that many major music stars would envy. As of yesterday, It’s Everyday Bro had been viewed 32 million times, 12 days after its release. The 900,000 dislikes might not be so enviable, but I suspect Jake has already made more money from this video than the royalties from a typical 2017 hit single. The 20-year-old from Ohio first became famous on Vine, alongside his older brother Logan Paul (definitely not to be confused with the other Paul brothers). When the app closed, he moved his focus to YouTube, and as he boasts in It’s Everyday Bro, he gained 5 million subscribers in the first six months. The song features Team 10, the crew of bro-tactic influencers Jake is part of. He and his brother moved to LA when they got famous, and set up home with a group of fellow Viners. He created his own influencer agency to capitalise on his knowledge and success in marketing to teens. They’ve also translated their online success into opportunities in other media. Surprisingly, considering his controversial persona, Jake has a role on a Disney Channel sitcom, Bizaardvark. He’ll probably never have a chart hit, but his determination to be noticed suggests this won’t be the last we’ll see of him.


Taken from this week’s Future Pop mailer. Click here to subscribe.

Syco have been trying to launch their next big pop group for a while, and several projects seem to have fallen by the wayside over the past couple of years, but this one has real potential. Pretty Much are a new five-piece boyband based in LA, formed by label scouts and recently signed to a joint deal with Syco and Columbia. It’s ironic that the only company that has managed to create a viable boyband that isn’t a rip off of One Direction is 1D’s label. They’ve taken on the challenge of reinterpreting *N Sync for a new generation, and although their success will hinge on the quality of their music and marketing, the raw materials are all present and correct: dance skills, vocal harmonies, charisma, style and chemistry. They lack a strong lead singer, as their voices are generally indistinct and a little weak, but that’s my only criticism so far. The band is made up of Austin Porter (19), Brandon Arreaga (17), Edwin Honoret (18), Nick Mara (19) and Zion Kiwonu (17). They’ve been posting dance videos and acapella covers on social media, and have grown a large following on Instagram (where some of the members had an existing fanbase), but nowhere else. Nonetheless, the fan engagement is plain to see, and they’re already leaving rivals such as Island’s underwhelming Citizen Four in the dust.


Taken from this week’s Future Pop mailer. Click here to subscribe.

My weekly playlist features five tracks I predict will be future hit singles in the UK.

Tracklisting:

  • Fifth Harmony ft. Gucci Mane – Down
  • Martin Garrix ft. Troye Sivan – There For You
  • Major Lazer ft. Travis Scott, Camila Cabello & Quavo – Know No Better
  • Julia Michaels – Uh Huh
  • AJR ft. Louisa Johnson – Weak

For more Future Hits, subscribe to my  Spotify playlist, updated weekly (when I remember) with the next big thing.