January 4, 2017
Next week I’m off to the Netherlands for Eurosonic Noorderslag, one of the biggest festivals for new and emerging artists in Europe. Last year I got the chance to see exciting new pop acts such as Aurora, Dua Lipa and Astrid S, so I’ve been busy reviewing the very large line-up to decide who I have to check out this time. If you’re going too, firstly tweet me so we can say hi, and secondly, read on to find out which acts are a must-see for all pop fans heading to Eurosonic 2017.
Saara Aalto wasn’t the only Finn who caught my attention in the last few months. Alma’s catchy single Dye My Hair was one of my favourite New Music Friday discoveries, so I’m looking forward to seeing if she has any more tracks like that up her sleeve at her live show.
Spain doesn’t have a reputation for making electro-pop, but singer-producer Bearoid brings the party vibe they are known for to his singles, such as Out of My Mind and Bad Karma. His cute stage name and smiley, energetic performance was enough to put him on my must-see list.
Dua Lipa might have cracked the UK charts in 2016, but when it comes to YouTube, another new Kosovan artist had a much bigger breakthrough. Era Istrefi’s single Bon Bon has over 260 million views – especially impressive as the track is actually in Albanian, a language spoken by just 5 million people.
When I discovered Icelandic teen star Glowie, I was instantly 100x more excited about Eurosonic. So far she’s released three impeccable pop tunes, No More, No Lie and Party, working with underrated producers Stop Wait Go (also responsible for an EP of hidden treasures by Icelandic girlband The Charlies).
Each year Eurosonic has one European nation as its “focus country” and this time it’s Portugal. A variety of Portuguese acts are on the bill, including indie-pop duo Best Youth. In their 5 years together they’ve had success at home and built an online fanbase with tracks such as Mirrorball and Black Eyes.
In addition to these recent discoveries, you can also check out many of my Future Pop featured acts at Eurosonic, including Anne-Marie, James TW and Skott.