Tag Archives: Sarah Close

Now that we’ve surveyed the state of pop at the start of 2018, it’s time to review the candidates for this year’s biggest breakthrough acts. Here are the 10 future stars I think will capture pop fans’ hearts. Read on to learn more about them and have your say on  which you think, and hope, will make it big.

Billie Eilish

Billie is a perky blonde teen star from a musical family based in LA, but she’s definitely not the new Miley or Selena. Her alt-pop sound and outlandish style combine to create a unique, quirky artist for the Instagram age.

BTS

K-pop group BTS are already arguably the biggest boyband in the world, and as the west takes note of their pulling power, they’re sure to get more mainstream media opportunities like this and this in 2018.

Eves Karydas

Aussie singer Eves is probably the least established of the acts featured here, but she might just have the most pop star potential. Her first major label release, There For You, set the tone for an exciting year ahead.

Lauren Jauregui

Camila Cabello might have outshone her former bandmates in 2017, but she wasn’t the only fan favourite in Fifth Harmony. Lauren is talented and outspoken with a more alternative style, so her solo debut is sure to be intriguing.

PrettyMuch

PrettyMuch are the most polished and modern of the US boybands. They’ve had great support and investment from their label, and though it hasn’t quite clicked yet, I still feel the right single could skyrocket them.

Rak-Su

The most promising X Factor act in years, Rak-Su already have a no.2 single under their belts, and are ready to capitalise on their win with an EP of their most popular original songs expected in the next few months.

Sarah Close

Singer-songwriter Sarah is a YouTube star with true talent and pop star potential. Her girl-next-door persona is reminiscent of early Taylor Swift, yet her thoughtful electro-pop would fit right in on 1989 or Reputation.

Sigrid

The cute, charismatic indie blogger’s fave hasn’t quite made her mark on the pop scene yet, but with strong media support and a prominent showing in the 2018 tip lists, all she needs now is a hit-worthy song.

Why Don’t We

Boyband Why Don’t We look like they were picked at random from a sixth form college, but the accessible vibe gives them an appeal that stylish, edgy PrettyMuch are missing. They’re the underdogs only to people who don’t know teen girls.

Yungblud

Recently signed to Interscope US, Yungblud is a northern lad with charm and energy to spare. He’s a great live performer and talented songwriter, who represents the politically engaged, opinionated teens of today.

Now we’ve considered the options, it’s time to cast your vote! Sign up to my Future Pop mailer for the exclusive winners announcement on Monday 15th Jan.


Taken from this week’s Future Pop mailer. Click here to subscribe.

I first heard of Sarah Close when scouting talent for Universal a few years ago, when she was a teenager and already had a small following on YouTube. She came to London from her home in the Isle of Wight to audition, and although she wasn’t suited to that project, I knew she was one to watch. She’s a cute, charming girl with a very genuine talent and an English rose vibe. High praise alert: I even thought she could be the British Taylor Swift. I expected that when she finally emerged with her own music (and inevitable major label deal) it would be the sweet singer-songwriter style of Taylor’s teens, but in fact her music is more in line with today’s cool-pop Taylor. She hasn’t yet shown Taylor’s prodigal songwriting prowess, and none of her songs released so far have massive hit potential, but new single Only You is her strongest to date. In the playlist age, there’s a benefit to fitting in, but I think she’ll need to find a more distinctive sound to stand out. I’ll be following her progress optimistically.